This company is a think tank — small but mighty, just like our mascot ROMEO (below). The business was founded in 1970 by Werner Rogg, a physicist and engineer. The initial goal of the company was to offer solutions for various business challenges. In the beginning, Rogg and his team focused on innovations in measurement and control technology within the industrial and chemical sectors. However, over time, the focus shifted to developing service devices for the automotive sector.

Today, Romess is one of the leading providers in this field. The name is well-known in the industry; over 80 percent of automotive service shops recognize the brand, and just as many "are all for it" — also because the company continuously sets new standards with its newly developed service equipment for workshops.

"An innovation," says Werner Rogg, who has developed over 100 sophisticated measuring devices, "is only truly good if it enables its user to perform service tasks faster and more precisely, thereby saving time and money."

A prime example of this is one of the more recent solutions developed by Romess engineers, the "Fahrwerkvermessung 2000" (Chassis Measurement 2000), which was awarded the Baden-Württemberg Innovation Prize.

This universal procedure allows service technicians to improve the chassis alignment and, therefore, the road handling of a vehicle with minimal effort. Only four measurements need to be taken on the entire vehicle — one at each wheel.

As a result, the time and cost required for chassis alignment are significantly reduced. Daimler quickly recognized this advantage and implemented the innovative measuring system, whose centerpiece is the Romess 09606 inclinometer, in all Mercedes workshops worldwide.

Our mascot ROMEO.

Innovations like these form the basis of the new growth strategy that “idea smith” Werner Rogg aims to implement at Romess. The first step is to expand in-house production, thereby minimizing dependence on component suppliers. This is crucial for an innovative company, enabling it to bring its developments to market more quickly, especially since the innovation cycles in the automotive industry are becoming ever shorter. No company can afford long delivery times, as they would severely impact economic success. Werner Rogg says, "In our field, it's not the big that eat the small, but the fast that eat the slow."

We have divided our business into five segments, which you can immediately distinguish by their different-colored logos. The central element of these segment logos is the wheel, reflecting the technical focus of ROMESS on brakes, chassis, and tires.